Ideas for Promoting A book on Amazon Kindle?

Discussion in 'Fan Fiction' started by Michelle Whitmore, Oct 13, 2014.

  1. Michelle Whitmore

    Michelle Whitmore New Member

    Oct 13, 2014
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    Hi there. My brother has a book up on the Amazon Kindle site for sale. It is his own fiction and he is freelancing this (no contract). I was wondering if anyone has some ideas for promoting your book on Amazon's Kindle when you don't pay to have the site do it for you. I wont' mention the title here because I don't know if that's allowed. I know he is leary of joining other forums to advertise it because he is not sure such things are allowed. Anyone have some suggestions? Like or hate Amazon, they at least have a method to get your books out to a large audience without a publisher. Thanks in advance.
  2. Overread

    Overread Wolfing it up! Staff Member

    Aug 21, 2007
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    Advertising is about investment.

    If you want to advertise chances are good advertising that is WORTH doing is going to cost you some money. It might not always be a lot, but it is going to cost you.

    The other side is community investment - again this is a cost but a different one, here you need to invest (significant) time.

    A few ideas:

    1) Forums and websites often are approachable to advertising; this might or might not be paid, but each will be different. Your best bet is to register and then contact the relevant admins/mods and get the ball rolling asking about if you can advertise and what the conditions are. Keep a mind to the sites relevance to your subject as well as to your target audience and the sites general audience and activity.

    2) Google ads is another way in - you can hit a LOT of sites this way but the costs might be greater.

    3) Promotional events - these are most likely going to be local events and if you're digital only more difficult to carry off. You could do a small print-run - one time collectors edition with book signing by local author. Might work and help draw in some local interest and publicity - but you really need a fairly active book store (ergo big town).

    4) Online you could run a blog/twitter etc... with regular updates. Note the word regular - many people start these without a long term plan and it falls apart which is a bad thing. You'll have to think of some content focus (how to write etc...) to give it some structure and to be a lure to draw people in - then you can plug your book.

    5) Goodreads runs a few things like interviews and their "goodreads author" scheme which is another good advertising method to get into the market

    6) Free - sometimes you can put your work up for free on Amazon. This can be good and can be bad - on the good side it can open you up to many new buyers - on the downside the free market is VERY hard to penetrate and it also sets a kind of mental bar in peoples mind. This is free - its not worth £5 or £10 its only worth £0. That can be a bad thing.
    A better options is to consider:

    a) Doing this for a short promotional period only - basically short term discount

    b) Doing it for a short story - its separate and might not be linked to the original work; but it is showcasing your writing style and quality (ideally it should at least be in the same subject area - an ideal option is to flesh out a back-story for an element or theme or history from the book that you don't go into depth with in the book and which can be expanded upon without spoiling the book itself).

    c) Publish several books and then discount only one to free status for a short while - this is stronger because you've already got products out in the market to back up the free option. You're basically doing something like the first book in the series to draw people in. Again short term helps push people to buy in the free window - and also means that you're not ultimately devaluing your work to nothing from the get go.

    Try to avoid things like:
    1) Paid reviews - this bites you back hard. First up most paid for reviews can appear very fake (esp if you get 20 5* reviews in the first 3 seconds of being launched on a platform). Furthermore they've got to be realistic - otherwise the big gap between paid for and real will show up very clearly.
    Note also if you get "caught" doing this your reputation is basically sunk - you've got to have some outstanding work to survive the backlash.

    2) Advertising on sites without permission - this is what spambots do and people ignore, ban and deride spambots - so don't be a spambot (you've already avoided that).
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