THE CREATIVE ASSEMBLY'S ROME: TOTAL WAR SET TO CONQUER THE WORLD IN AUTUMN 2004 Santa Monica, CA - October 10, 2003 - Activision, Inc. (Nasdaq: ATVI) today announced that Rome: Total War, the latest installment in The Creative Assembly's award-winning Total War series, is on schedule for a fall 2004 release. The highly acclaimed game took the industry by storm when it debuted at this year's Electronic Entertainment Expo earning the highest accolade, a "Best of E3 2003" award for Best Strategy Game. The title was also lauded by industry leader Computer Gaming World magazine as a "landmark strategy/wargame" and received "Best Games of E3" accolades from PC Gamer, Computer Gaming World, GameSpot and GameSpy. Next fall, gamers will hail the golden age of antiquity as they command massive armies in a bid to rewrite history. The revolutionary new Total WarTM engine technology brings to life epic, cinematic battles beyond anything ever seen before in a game. Players will be transported to the battlefields of ancient history's greatest conflicts and control mighty armies of up to 10,000 fully polygonal, highly detailed, motion-captured warriors. They can fight as, or against history's most legendary generals including Julius Caesar, Hannibal and the rebel Spartacus, and must use a combination of brains and brawn to successfully conquer the enemy. For more information and regular updates on Rome: Total War visit: http://www.totalwar.com.